Next move
Send Pretend the retention chart
From a voice note. Pretend call is Fri 2pm.
Then: fix LIN-142, the iOS drop-off
From the pile to one move, in five scenes.
Catch.
Slack, texts, voice notes, email, a photo of your notepad, Zoom summaries. Dump it all.
Link.
Every scrap gets wired to the people and work it is about. Each link says why. Cut the bad ones.
Tidy.
The Gardener merges duplicates, retires old notes and ticks off what you finished. It archives instead of deleting, and you can undo it.
Gardener: merged 2, retired 1, ticked 1Do.
All of it folds into one next move. Finish it or snooze it.
Ask.
Ask your notes anything. Every answer shows where it came from.
Askwhat did we promise Pretend Ventures?You promised Pretend the retention chart before the Fri 2pm call. Priya is checking slide 7 first.
- Voice note
Slack- SMS
One screen. One move.
The Now screen hides the pile and shows what to do next. Everything else waits its turn.
Private until you share it.
Start solo and bring your team later. Each note stays yours until you put it in a space.
- Fundraise
- Product
- GTM
- Hiring
Privacy per note
Every thought is private until you share it to a space.
Ask sees what you see
Answers only come from notes you can open.
Writes ask first
Anything that writes to your other tools asks before it acts.
The Gardener only archives
It never deletes a note, and you can undo its changes from its history.
Export JSON anytime
Your notes leave with you whenever you want.
It catches what you already use.
- Slack
Linear
Zoom- Granola
- Fireflies.ai
Fathom- Otter.ai
- Read.ai
- tl;dv
- Circleback
Google Calendar
HubSpot
GitHub- SMS
Connected tools, SMS and AI agents come with paid plans.
One brain for the founder, then the whole company.
Team plans are per seat. Personal plans are a flat rate for one founder.
Personal Free
Start here
For a founder dumping thoughts before the first hire.
$0per month
No card needed.
- A private space, yours alone by default
- Up to 250 thoughts
- 10 notepad scans a month
- Capture in the web app (phone too) and by email
- The graph and the Now screen
Personal Pro
For solo founders
For founders who live in voice notes, texts, and paper notebooks.
$7per month
Billed yearly · auto-renews annually · cancel in 1 click
- Unlimited* thoughts, Spaces, and Ask
- 50 notepad scans a month
- Email and SMS capture, Google Calendar sync
- Zoom and AI notetaker sync
- Use it from Claude Code, Cursor, or Codex (MCP)
Startup Team
Most popular
A shared company brain for teams of 2 to 30.
$15per seat / mo
Billed yearly · cancel in 1 click
- Shared Spaces, plus email, SMS, and Slack capture
- Live Linear, HubSpot, Google Calendar, and GitHub
- All 8 meeting notetakers, Zoom included
- Use it from Claude Code, Cursor, or Codex (MCP)
- SSO (SAML/OIDC), contact us
Scale
30+ people
For companies past 30 people.
$31per seat / mo
Billed yearly · cancel in 1 click
Everything in Startup Team, plus:
- Unlimited* seats
- Custom roles with per-area read/write
- Full audit history and a retention policy
- Higher SMS, scan and AI limits per seat
* Unlimited means normal human use, not bulk automation. See the limits
| Personal Free | Personal Pro | Startup Team | Scale | |
|---|---|---|---|---|
| Price, annual | $0 | $7/mo | $15/seat/mo | $31/seat/mo |
| Who it's for | 1 person | 1 person | 2–30 people | Unlimited* seats |
| Thoughts | 250 | Unlimited* | Unlimited* | Unlimited* |
| Capture | Web app, email | Web app, email, SMS (100/mo) | Web app, email, SMS (250/seat/mo), Slack | Web app, email, SMS (500/seat/mo), Slack |
| Zoom and AI notetakers | — | Personal sync | All 8 | All 8 |
| Notepad scans | 10/mo | 50/mo | 100/seat/mo | 500/seat/mo, more on request |
| GardenerTidies up after you: merges duplicates, retires outdated notes, ticks off finished to-dos. It archives rather than deletes, and you can undo its changes. | 7-day history | Full | Full | Full |
| Export (JSON) | Anytime | Anytime | Anytime | Anytime |
| Audit log | Last 30 days | Last 30 days | Last 30 days | Full history (kept 400 days) |
| Retention policy | — | — | — | Delete notes after 30 to 3,650 days |
| Custom roles | — | — | — | Custom roles with per-area read/write |
| SSO (SAML/OIDC) | — | — | Add-on (contact us) | Included (set up with us) |
Questions.
Do you train AI on my notes?
No. You own your notes. We do not sell them and we do not use them to train generalized AI models. None of the companies on our subprocessors list train generalized models on your notes either. Read the terms.
Who can see my notes?
Only you, until you share a note to a space. Ask only answers from notes you can see.
Can I take my notes with me?
Yes. Export your notes as JSON anytime, on every plan. The Gardener archives rather than deletes, so a note goes away only if someone deletes it or a Scale admin sets a retention policy.
How is this different from Notion or Obsidian?
You never type [[brackets]] or file anything. Brain Dump links each thought for you, says why, and shows one next move.